What is Exquisite?
Although taste may vary due to background, geographical location, earning
power, peer and family influences etc. most women all over the world have
a love for beautiful things. It is this variation in taste, coupled with
the love for all things beautiful plus a healthy dose of attention to detail
that has birthed Exquisite!
Exquisite is the latest in beauty and fashion monthly periodicals
in the UK, Africa & Europe with a simple plan to explore the fairer sex's
affinity for the exquisite. Our aim is to become one of Europe's leading
magazines, dedicated to bringing fashion and beauty to the fingertips
of those who want it, when they want and just as they want it.
The Exquisite Reader
If we had only three words to describe our target reader it would be Sharp,
Stylish and Fashionable. However, digging deeper and we find that she
is aged between 21 and 36. She could be a student, a professional or a
celebrity. She possesses great taste for beautiful things, is particular
about what she wears and how she wears it, makes an effort to look good
and will consider options from designer wear to high street fashion, depending
on her earning power.
Although we intend to feature beauty and fashion consideration for all
women, our research and planned content reveals that Exquisite will appeal
more to women of colour. Hence we expect that 60 percent of our readers
will be women of colour.
Content
Exquisite will showcase a plethora of fashion and beauty icons, products,
outlets and tips. Seeing as we have identified our target reader as being
somewhat choosy, we intend to give her a lot to choose from. Hence, when
our reader picks up a copy of Exquisite, she will be feasting on page
after page of creatively laid out assortment of clothes, shoes, make-up
(products, tips and techniques), healthy living, interior décor
tips, places to go and relevant light hearted articles.
This is just a simple but very effective and enjoyable way of building
brand loyalty and making the readers feel a part of Exquisite.
We also have a few "unique to Exquisite" content extras:
Exquisite Spirit is our in-house column dedicated to exploring
and exploiting spirit/soul/inner beauty.
Manly Yours is a light hearted, witty and humorous column on
women matters from a man's points of view.
Distribution:
UK, USA, Europe and Africa.
Exquisite aims to go where our target readers are.
Frequency:
Bi-monthly.
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